New Delhi : After successfully venturing and establishing a mark in the Fashion industry, YWC has decided to expand its brand in the Sports vertical as well. Keeping Yuvraj Singh’s ideology of Live Dare Inspire , the brand has decided to launch an entire range of sports gear under the brand, YWC Sports.

The range of products consists of cricket equipment’s for Children and Adults keeping in mind the essentials required for cricket as well as other sports. An Entire series of Kashmiri Willow, English willow bats, along with soft leather gear kits and protection as well as kit bags paired with sports apparel make up the sports gear brand. The brand plans a swift expansion into additional SKUs to be distributed at affordable prices PAN India in a multi layered retail format a lot like the fashion labels go to market strategy. It will rely on online sales as well as placement in prominent retail chains and own stores. The brand is currently available across various stores in Delhi such as Kiddieland, Lodhi Sports, SS Venture, Booki Sports and many others.

Speaking on the launch of this new venture, Yuvraj Singh said, “Sports is in my DNA and I wanted to integrate good quality sports gear into the YWC label. The equipment we are introducing is something I have tried and tested and would recommend for use by children and adults alike. I have seen an overwhelming response for YWC as a fashion label and hope people like our new products as we foray into sports gear.”