Gionee unveiled eight exciting new smartphones for China and global markets, each featuring a dazzling FullView display, making Gionee the first mobile phone manufacturer to offer this breakthrough technology on every product in its portfolio. New models are S11S, S11, S11 lite, M7 Plus, M7, M7 Power, M7 mini, and F205.
Chairman Liu Shared Gionee’s FullView Strategy at Launch Event.
The company launched its new lineup at the Gionee Global Product Launch Event – Winter 2017, in Shenzhen, China, and attended by nearly 500 members of the local and international media, as well as special guests, including brand ambassador and celebrated actress Liu Tao and renowned portrait photographer Jesse.
During the event, Chairman Liu shared his insights about the smartphone industry, and affirmed that Gionee’s strategic use of FullView display on all of its models, not just its high-end models, puts the brand at the forefront of the technological breakthrough driving market growth.
“Gionee’s strategy of producing a complete line of FullView display smartphones is also a strategy of product innovation and product differentiation,” said Gionee Chairman Liu Lirong during his speech. “In addition to features like long battery life, security, and quad-camera photography, we will also be carrying forward other hallmarks of Gionee products. These include innovative functions, materials, and interactive experiences. Gionee will continue to make breakthroughs. This is how our products embody Gionee’s brand philosophy of ‘technology for a better life.”
To equip its latest models with FullView display, Gionee leveraged its vast R&D and manufacturing resources, extensive sales network, and strong supply chain integration. This required close cooperation with Samsung to implement its AMOLED screen technology, which has become the benchmark for smartphone screens in the industry. Gionee is one of the few smartphone makers to get a steady supply of this state-of-the-art technology.
Following Chairman Liu’s speech, Jesse, the photographer most famous for his portraits of “The Handsomest 85-year-old Grandpa,” shared his appreciation for the new-generation camera capabilities found on Gionee’s new smartphones, along with his insights about how to shoot great photos. In turn, Miss Liu Tao shared her thoughts about the stylish designs of Gionee’s latest smartphones, as well as how to take a beautiful selfie and look fashionable.